ONE STOP DIGITAL DEPARTMENT
LET'S DESIGN
for your Big Success Journey
Every business is unique.
Every business needs a tailored approach...
...to succeed in today's competitive and demanding markets. In our commitment to the digital part of our clients' business processes, we do not offer one-size-fits-all solutions.
We, the TopWork team, having built and integrated hundreds of successful (and sometimes not) strategies, having set up and run thousands of profitable (and sometimes not) campaigns across different channels, have come to the conclusion that there are no universal strategies, channels, types of advertising, marketing solutions and tools...
Even companies in the same niche and in the same region sometimes need completely different approaches to achieve really high ROI and growth.
That is why we analyze each client and their niche in depth to prepare...
A bespoke digital growth strategy where we design, integrate and configure specific digital tactics based entirely on the client's marketing objectives, business specifics, target audience, timing, budget and many other parameters.
The growth strategy created and the tactics designed are not final and definitive.
On a monthly basis, and after certain tactical goals have been achieved, anin-depth analysis is conducted and modifications, additions and new goals are set for the overall digital campaign and each digital channel to increase efficiency and scale.
WE WILL...
You don't need SEO,
Paid Ads, a new website, branding or content strategy.
You don't need top-notch digital services and full-featured but inflexible packages, as such.
What you do need is qualified leads and consistent sales. And also customer loyalty and business awareness, for what? Exactly, for more leads and repeat sales of products, services and solutions.
That's why we're not trying to sell you some services that will bring you some traffic, or sign you up for some digital packages (unless you specifically ask for them).
We want the same thing for your business as you do - growth and scale.
That is why, once we have developed an overall growth strategy for your business, we commit ourselves to achieving it by applying a flexible method of planning marketing strategies and tactics called Agile Marketing (but specifically adapted to our team's workflow).
It consists of rejecting classic long-term plans for digital campaigns in favour of short iterations and the ability to make changes to both overall strategy and tactical plans at any time.
Adhering to this method in the implementation of the built strategy is the most effective way to grow quickly and without serious mistakes in the planning and execution of digital campaigns, adapting to the constant changes in the market, trends, results and functioning of advertising channels.
Take a look at an example of our digital growth process:
Knowing your business. Preparation.
We get to know your business, your existing marketing activities, your niche, your audience and your competitors. We identify your objectives, timeframe and budget, and build a growth strategy around these(depending on your objectives, the strategy will take between3 and 12 months to complete).
Plan. Implementation.
Next, we create a plan of intermediate tactical tasks for the first month's sprint. Based on these tasks, we select and configure the tools, solutions and channels we will use to implement the tasks. If any of the selected tactics don't work and the budget is used up, or the task is being implemented slower than planned, we make changes before the end of the sprint.
Analysis. Re-plan.
After a month-longsprint, we summaries and analyze the results, draw conclusions and optimize the campaigns. The information from the previous stage(s) becomes our work plan, which we breakdown into small groups of tasks - sprints with fixed deadlines. When we set new goals, we use tactics and channels to achieve them in a new monthly sprint, and at the end of each sprint we organize small demos where we present the results.
Over and over again. Achieving the goals of the strategy.
Through such sprints, with constant tweaking, necessary changes, additions and micro-tasks,we achieve the main goals of the strategy. With no missed deadlines, no major mistakes or miscalculations, and with results as close to or better than planned.
What you get with
our Digital Department
Quality, speed and results as if you had your own in-house marketing and tech department.
Bespoke strategy and flexible but accurate campaign planning.
A dedicated account manager who is in constant contact with you.
Client area where you can monitor the campaign, all reports and much more.
Detailed plan and list of tasks and tactics for each month agreed with you.
Detailed estimate of marketing activities for each month.
Reporting on activities and results (every 2 weeks).
A team of experts in the digital channels required for each sprint.
Advice and guidance for your staff (if any tasks are assigned to them).
Ongoing campaign optimisation and improvement for extra performance.
Your dedicated
Marketing + Tech Crew. We've made it possible
Only companies with strong budgets for digital growth can afford to run campaigns using flexible methodologies, such as Agile, and have their own dedicated digital team... Until now, only they could do it!
The TopWork agency has optimised its processes and taken its expertise, strategies and tactics to a new level of speed, consistency and efficiency, while keeping prices affordable so that any company can achieve measurable, repeatable success.
Key success factors of the Digital Department for Everyone:
Flexible approach to strategy execution
A flexible methodology for digital marketing projects, implemented and fine-tuned to our specific needs, to keep our finger on the pulse, tweaking and optimising tactics for best results and high profits.
Thousands of campaigns run
The many years of experience each member of our team has in running various marketing campaigns and developing technical projects, which we have combined to optimise many processes, making them faster and cheaper, yet raising the quality of their completion to a new level.
Core team of digital strategists
Our core team of digital strategists play a vital role in helping businesses stay ahead of the competition by constantly evaluating, optimising and adapting their online marketing initiatives.
T-shaped team
We build our team with members who have deep expertise in a specific area (the vertical line of the 'T') as well as a broad understanding of other related areas(the horizontal line of the 'T'). This enables the team to work collaboratively and effectively on complex projects, drawing on each member's unique strengths and perspectives.
Marketing Automation
Marketing automation processes integrated into our workflow increase efficiency, improve lead management, enhance customer experience, providedata-driven insights and enable scalability.
No/low code technologies
No/low code technologies in building technology products - web and mobile applications - allow us tobuild and deploy applications quickly and easily, resulting in faster time-to-market, reduced costs and increased agility.
AI-based solutions
AI-based solutions streamline workflows by automating repetitive tasks, improving accuracy and efficiency, providing data-driven insights, and freeing up time for our team to focus on more strategic and creative work.
Remote working
The majority of our team members work remotely, providing benefits such as increased flexibility, improved work-life balance, reduced commuting time and costs, and access to a wider pool of talent.
Selected Partner Network
In order to meet all campaign deadlines, grow quickly, introduce new tactics on short notice and scale, we have a closed network of vetted, highly skilled freelance partners who are essentially part of our team, only freelance. They help our core team run campaigns and deploy tactics with an infinite variety of tools, solutions and skills, and scale campaigns powerfully.
A unique approach for every company
It doesn't matter how big your business is, what your strategy is or what kind of promotional activities you want to launch...
Whether you just need to create a landing page and run paid advertising, or you have a multi-faceted, multi-stagegrowth strategy with different tactics and lots of tests and data to analyze...
Whatever the case, the bespoke solutions and flexibility of our Digital Department concept will be the same.
Digital Marketing + Technology Technical development. Your strategic leadership team
TopWork is the first and possibly only digital marketing company that can completely replace in-house marketing and technology departments. At a much lower cost and with much more expertise.
Marketing and technical development go hand in hand to achieve great results in the implementation of growth strategies for any company.
Depending on the marketing channels to be implemented and the technical solutions required, we can provide you with the dedicated, highly skilled experts you need.
Project-manager
Ringmasters of organization, they keep projects on track & teams working in harmony.
Digital strategist
Tech-savvy ninjas, they plot the best course for digital marketing success.
SEO strategists
Search wizards, they optimize content for Google to make sure we get found.
Social Media experts
Trendy pros, they keep brand buzzin' and visible and followers engaged.
Paid Ads experts
Click-wranglers, they ensure we're seen by the right peeps with laser-focused ad campaigns.
Content marketing gurus
Storytelling gurus, they create killer content to make brand shine bright.
UI/UX designers
Masters of making things look & feel awesome, they ensure users have the smoothest experience.
Tech dev team
Code-slinging geeks, they build & maintain wicked software for our digital world.
Data analysts
Crunchin' numbers & findin' patterns, these folks turn raw data into actionable insights.
Get a customised strategy to grow your business in any niche and on any budget
Fill out the form of how you can be contacted
Our account manager will contact you to arrange a convenient time for a consultation
After consultation we will provide you with Growth Solutions custom package
USA OFFICE
Visit us
1001 Brickell Bay Drive Suite 2700, Miami, FL 33131, USA
SPAIN OFFICE
Visit us
Parque Tecnológico de Andalucía C. Marie Curie, 3529590 Campanillas, Málaga, Spain
ESTONIA OFFICE
Visit us
Ehitajate tee 110, 13517, Tallinn, Estonia
Single-page websites
(Landing pages)
One page websites promoting a mono service or mono product
When you need:
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To bring a new product to market;
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Strengthening the promotion of one of the services or one of the products presented on the main site;
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When the budget is tight;
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When time is tight and you need to quickly attract targeted traffic;
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Only when the presented goods or services are not more than 5.
Target:
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Boost lead generation
Multi-page websites
When you need:
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The company is diversified and operates in different areas and in different markets;
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The main activities of the company are:
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- B2B services;
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- technologically complex products;
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- goods with a long period of time to make a purchase decision.
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In the case when a multilingual site is required.
Target:
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Lead generation on the Internet and the promotion of the company as a whole
Online-stores
Multi-page websites with a product catalog that act like a shelf in a store and have a shopping cart feature.
When you need:
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The number of goods / services sold online is more than 5 items.
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The goods are not presented only by the piece, but are also grouped by category.
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There are several characteristics of the product description that are entered into the product card and selected by the buyer in the combination of products.
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You need a filter for selecting products by certain parameters.
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Customer makes an online purchase.
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The client makes an online payment.
Target:
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Selling online and running an e-commerce business
